Peridot is the new Tamagotchi-style mobile game from Niantic.Epic Games is pumping $2 billion into the metaverse.Have any thoughts on this? Let us know down below in the comments or carry the discussion over to our Twitter or Facebook. Hopefully, the company is smart with these changes and ads don’t become the focus of console gaming in the future.

And Microsoft is ready to get the Xbox more involved in the practice. There’s too much money to be made with advertising. READ MORE: Xbox is working on a Roku-like device for game streamingīut, it’s the world we live in. I’d much rather see a flashy billboard showcasing some made-up drink to create a more immersive atmosphere. The last thing I want to see when I’m driving like an absolute madman in Forza Horizon 5 is an advertisement for Coca-Cola. Most people prefer to go about their daily lives without being constantly bombarded with constant pushes to buy things. Unfortunate as it may be for businesses who rely on them, advertisements are generally a turn-off. READ MORE: Do sketchy ads pop up on your favorite websites? Here’s why This is why Microsoft will want to be delicate with this implementation. Unlike mobile gaming, ads have yet to encroach heavily on the world of console gaming.

Ads have been featured in video games before (Image: Pedro Vera / Flickr) The ads could show up as virtual billboards as you fly past them in racing games or embedded naturally in other locations within a game. READ MORE: Xbox explores in-game advertising with new patentĪccording to the report, Microsoft is currently working with ad-tech companies to try and bring more advertisements into video games. If you picked that last one as your answer, then you’re in luck.Ī recent report from Business Insider claims that Microsoft is working on a new advertising scheme to bring more ads into free-to-play gaming titles on Xbox consoles. What is it that gamers want the most? More immersive gaming experiences that tell incredible stories? Competitive titles to grind and see your improvement? How about more ads to shove consumerism down our throats while we’re trying to enjoy our time gaming?

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